Organisational and Marketing Innovation – Promises and Pitfalls? PRO INNO Europe: INNO-Grips II report, Brussels: European Commission, DG Enterprise and Industry

Final report. “INNO-Grips” (short for “Global Review of Innovation Policy Studies”) is supporting policy-makers in adopting appropriate policy responses to emerging innovation needs, trends and phenomena. It analyses framework conditions, barriers and drivers to innovation and innovation policy and offers intelligence on international developments in these fields.

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publication details

Title Som, O., Diekmann, J., Solberg, E., Schricke, E., Schubert, T., Jung-Erceg, P., Stehnken, T., Daimer, S. (2012): Organisational and Marketing Innovation - Promises and Pitfalls? PRO INNO Europe: INNO-Grips II report, Brussels: European Commission, DG Enterprise and Industry
Category Report
AuthorEspen Solberg
publication year2012