Volatile Markets and Reluctant Entrepreneurs? The Market for Continuing Education in the Government Controlled Higher Education System of Norway

Strategic management and marketing in higher education is becoming increasingly important and widespread as European higher education systems undergo structural and policy changes associated with the European Unions’ reform agenda of “modernizing universities”. Standardization of degree structures, modularization of curriculum and focus on learning outcomes and qualification frameworks are reshaping traditional understandings of markets in European higher education. At the same time increased institutional autonomy, targeted and output-based funding models and focus on increased strategic management capacity of higher education institutions represent trends that are reshaping the regulated continental European higher education systems towards becoming more market-oriented. Developments are however far from one-dimensional. Certain parts of higher education systems and higher education institutions remain more or less insulated from such trends; where as other parts are fully exposed to market forces

publication details

Title Volatile Markets and Reluctant Entrepreneurs? The Market for Continuing Education in the Government Controlled Higher Education System of Norway
Category Academic chapter/article/Conference proceedings
AuthorTaran Mari Thune
AuthorEllen Brandt
publication year2011
isbn978-94-6091-464-5