Playing your way to knowledge: The impact of digital games on student learning in marketing and business studies16 aug 2021
NIFU Working Paper 2021:10.
Authors: Sabine Wollscheid; Siv-Elisabeth Skjelbred.
Digital games have become an integral part of higher education. Thus, many university teachers have been increasingly using digital games, in hope to increase student motivation, engagement, and learning. This literature review looks at digital games’ impact in marketing and business studies on student learning, a dynamic field.